Contemporary art book – editorial programme

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Participants will work on their own project independently while comparing their work with that of others. Students will learn to trace the margins and structure of a typographical frame through the tracing of the golden section. They will also be taught the structure of a publication and how it allows for the proper placement of content.

The main objective of this editorial program in contemporary frameworks is to combine all of the features of classic edition with a new contemporary vision in edition. In this exercise, we will be able to immediately feel the visual tension that will characterize the new editorial page composition.The students will gain insight into this new editorial design program, which can be applied to all printed material.

The editorial design program for integral publications will be divided into two clearly defined parts. During the first half, we will develop various quadrants within a predefined space that will assist students in the experimentation with the relationship between the golden mean and the double page publication. The second part of the program will involve the design of editorial structure.

During this section, the students will create their own publication based on a classic, predefined diagram. Such a process of creation will allow each student to rapidly assess and discern content and its intimate relation to the editorial framework that he/she has previously established.

** PLEASE NOTE **
If you would like to take this class knowledge of computer editing programs: InDesign / Page Maker / QuarXpress / Photoshop / Illustrator Mac or PC plattform is good- but not necessary.

 Ricardo Salas (MEX)

WORKSHOP INSTRUCTOR
Ricardo Salas is a mexican graphic designer. He studied graphic design  at the Kunstgewerbeschule in Basel and the Milan Polytechnicum. In 1983 is founded his own studio for graphic arts "Frontespizio" Milan. He worked in collaboration with Achille Castiglioni and Heinz Waibl for the Biennale INTEL 85, Milan. Since the establishment of Frontespizio Design in Mexico in 1988, he realized more than 450 editorial projects for museums in Mexico City, New York, Los Angeles, Madrid, Paris, Milan, Tokyo, Sao Paulo, Lima, Dallas, Amsterdam, Athens, Hamburg and Tel Aviv. Salas teaches at a number of renowned universities in Latin America and has received numerous awards for his work as a graphic designer.
http://www.frontespizio.com.mx/