Why do icons become icons and how do we design icons today? Why are some successful and some aren’t? How do we do a 2008 version of the Egg or the Swan? What contributes to the making of special designs and what doesn’t? Can we do more icons or is the world full now with products? Are the next icons something else than products - like virtual things, or experiences? How do we manage to create this extra that stands out and attracts the attention? Should we join other businesses to succeed?
Let's challenge ourselves to make the icon of today... We will start by looking at known and respected icons, their background and history. We will then try to define what makes their story any different from all the other design stories. Subsequently, each participant will do an analysis of what is an icon to him/her. Each participant will do their own icon according to their own feelings and expectations.
Sigga Heimis (SE)
Born in Reykjavik, Iceland 1970. Graduated as an industrial designer from Istituto Europeo di Design, in Milan, Italy in 1994 and received Compasso D'Oro for her graduation project. Started her design company H&H in Iceland 1995. Projects done for various different companies worldwide; from furniture to interior design to medical appliances. Returned to Milan, Italy in 2000 to do her master degree at Domus Academy and continued working for H&H. From 2001 works for Ikea in Sweden and lives there. Designs products in all areas; children furniture to bread baskets. Has worked on projects with all the biggest design schools in the world; Eindhoven Design Academy, Royal College of Art in London, Domus in Milan, University of Art and Design in Helsinki, Parsons in New York, University of Shanghai, Marhi in Moscow and many many others. Her works have been on display in various design museums and shows like the VIA gallery in Paris, and items made can be found in the 2004 Design Yearbook.
Sigga Heimis has recently been appointed design manager at Fritz Hansen, Denmark.
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