I believe our life is our most important project.
With this in mind, I started applying the design process “Deconstruction:Reconstruction” to my own life. At Boisbuchet, I will show how to use design thinking not only for your work but for your own life as well. My goal is two-fold here: My first goal is to share my time-tested and proven creative process as a tool you can apply to any problem and project going forward. My second goal is to help you becoming the designer of your life. I find this especially relevant, since you as designers are visionaries of the future. Imagine, create and lead an original life—alongside all the other original things you’re creating. At the end of our session, you will have a concept model for the life you love, one you can start testing right away. Looking forward to seeing you all – while I myself happily return to Boisbuchet for a second summer!
Ayse Birsel has been designing award-winning products for over twenty years. She is the co-founder of Birsel + Seck, an innovative design studio in New York that partners with leading brands and Fortune 500 companies, including Target, Herman Miller, Hewlett Packard, Johnson & Johnson, Toyota and TOTO. She has also consulted GE, Hasbro, The Drucker Institute and Bridgestone Turkey, among others, on design thinking, strategy and innovation projects. Called affectionately by the press the “Queen of Toilets” and “Queen Bee” for her bathroom designs and office systems, she brings new solutions to old problems by thinking differently, using her user-centered, humanistic design approach and her unique process, Deconstruction:Reconstruction™. Ayse is also known for her acclaimed workshops “Design the Life You Love” for individuals and “Design the Work You Love” for corporations, applying her design process to help people design their life and work respectively.
Ayse is the recipient of the 2001 Young Designer Award from the Brooklyn Museum of Art, the Athena Award for Excellence in Furniture Design from Rhode Island School of Design, and numerous design awards including the IDEA Gold Award and ID Magazine Award. She is a speaker at international conferences—notably the Aspen Design Conference, IDSA and AIGA Conferences, the Indaba Conference and DMI (Design Management Institute). She is a Fulbright Scholar, has a master’s degree in Industrial Design from Pratt Institute and is a graduate of Middle East Technical University in Ankara, Turkey. Her work can be found in the permanent collections of the Museum of Modern Art, Cooper Hewitt National Design Museum and Philadelphia Museum of Art. She lives between New York and Istanbul, with her husband and partner Bibi Seck and their 3 kids.