Design Essentials

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A practical exercise that stimulates the ability to identify, validate and co-create within a social context using design as a process that proposes change. Marcelo Rosenbaum, shows how some of the concepts of Essential Design can be a process of collective discovery, embracing common values to achieve new creative ways with social innovation and an evolution of human values. Methodology and knowledge will be partly inspired from Marcelo Rosenbaum’s We Transform project and various immersions with Brazilian communities.

Marcelo.RosembaumMarcelo Rosenbaum – Brazilian-based architect at the forefront of design and innovation, Marcelo has directed the Rosenbaum practice for 20 years. Marcelo works with creative economy, generating values from original ideas and using design as a way to encourage, promote and enhance the cultural diversity of Brazil. In his trajectory Marcelo conceived the project A Gente Transforma, a project set to value different cultural identities of Brazilian communities through design. In 2014 the project was certificated within the Yunus Social Business model. Also in 2014 Marcelo was appointed curator of the Design Club at the Museum of Modern Art in São Paulo. He is already a collaborator in the second season of Decora, a national TV series centered around interior design. Rosenbaum has participated internationally in 5 Miradas (Mexico City, 2008), Design Indaba (South Africa, 2010), Experimenta Design (Lisbon, 2011), What Design Can Do (Amsterdam, 2012), Year of Brazil in Portugal (Lisboa, 2012) and, in 2013, led a course at Domaine de Boisbuchet, France, an initiative supported by the Centre Pompidou and the Vitra Design Museum.

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