{"id":20181,"date":"2024-03-10T12:03:14","date_gmt":"2024-03-10T11:03:14","guid":{"rendered":"https:\/\/www.boisbuchet.org\/product\/the-seeing-skin\/"},"modified":"2024-05-01T00:00:22","modified_gmt":"2024-04-30T22:00:22","slug":"the-seeing-skin","status":"publish","type":"product","link":"https:\/\/www.boisbuchet.org\/fr\/produit\/the-seeing-skin\/","title":{"rendered":"The Seeing Skin"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Dans un monde consomm\u00e9 par le contenu et o\u00f9 l&#8217;intelligence artificielle ne fait que l&#8217;alimenter; les membres du studio cr\u00e9atif d&#8217;Aesop, Shawana Grosvenor et Gabriel Santos, nous font passer de l&#8217;algorithme \u00e0 l&#8217;analogique, en pr\u00e9sentant une approche alternative des \u00e9v\u00e9nements, des exp\u00e9riences de marque et des espaces temporels, qui touchent les sens et la psych\u00e9.<\/p>\n<p>Au cours de l&#8217;atelier, les participants concevront un \u00e9v\u00e9nement captivant, de l&#8217;invitation \u00e0 l&#8217;ex\u00e9cution, en utilisant des formulations Aesop s\u00e9lectionn\u00e9es et la perspective distinctive des duos sur les lancements de produits &#8211; affin\u00e9e au cours de leurs vingt-deux ann\u00e9es collectives au sein de la marque.<\/p>\n<p>En mettant l&#8217;accent sur la c\u00e9r\u00e9monie et les pratiques associ\u00e9es au bain, telles que la cr\u00e9ation d&#8217;espaces de r\u00e9pit, d&#8217;ablutions et de reconnexion avec soi-m\u00eame, les participants apprendront un processus transf\u00e9rable \u00e0 diverses industries cr\u00e9atives et utiliseront l&#8217;architecture sensorielle, la sc\u00e9nographie et la performance pour cr\u00e9er une exp\u00e9rience convaincante qui peut \u00eatre r\u00e9imagin\u00e9e pour des lancements de produits, des \u00e9v\u00e9nements ou des expositions. Les domaines sp\u00e9cifiques couverts comprennent : les sens, le costume, les gestes de bienvenue, la performance, la subsistance, l&#8217;exp\u00e9rience ou le don.<\/p>\n<p>Les participants repartiront avec une nouvelle m\u00e9thodologie \u00e0 appliquer \u00e0 leur propre pratique ou entreprise, de nouveaux amis et des souvenirs parfum\u00e9s.<\/p>\n<p><em>Un \u0153il voit. L&#8217;autre ressent<\/em> &#8211; Paul Klee<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>Tuteur(s) :<\/strong>\u00a0[wpv-view name=\"tutors-text-list\"]<br \/>\n<strong>Date de d\u00e9but :<\/strong>\u00a0[types field='workshop-date-start' style='text' format='F j, Y'][\/types]<br \/>\n<strong>Date de fin:<\/strong>\u00a0[types field='workshop-date-end' style='text' format='F j, 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